Local Search

The Importance of Local Search Optimization

There are two main aspects to Local Search Optimization – appearing in search engines such as Google Local (also known as Google Maps) and making sure your website is visible in the organic search results when customer searches for a keyword related to your business with a local modifier (for example “lawyers in West Palm Beach”).

Local Search Marketing Vs. Organic SEO

Optimizing for Google Local Advertising isn’t the same as optimizing for the organic search results. As a result we carry out a lot of R&D in an attempt to reverse-engineer the algorithms. We know that location is important, but having evolved over the last few years, the system is far more advanced than a straightforward “find my nearest” application.

Appearing in the organic search results for keywords with a local modifier is one of our favorite local search optimization strategies at Consoult – some of our clients attract over the majority of their visitors every year from natural search using our proven local search advertising method.

Our local search marketing and optimization services are particularly suited to large chains of stores with hundreds of locations across a particular country, but can also be good for a business trying to target a particular group of customers. A good example is a car insurance provider who might try to rank highly for “car insurance South Florida” to reach car owners. It’s important to remember that high quality informative content needs to be created for every landing page, which makes the construction of large databases across hundreds of locations quite time consuming.