Keyword Research

Our Keyword Research Services

Building a successful SEO campaign is about more than just picking a handful of keywords and trying to get top rankings for them – at Consoult we want to maximize your site’s exposure across as many keywords as possible, while focusing our affordable keyword research services on converting core keywords related to your business into customer ‘finds’.

The key principle behind our keyword popularity research strategy is to create ‘seed lists’ of keywords around all your core business offerings, then expanding those lists using a variety of proprietary and publicly available tools.

Once we’ve generated the lists from our SEO keyword research, we carry out extensive gap analysis to find out how best to structure your site to target as many keywords as possible.

Below are just some of the strategies we use to expand our keyword popularity research lists:

•    Geographic modifiers such as “garage in Fort Lauderdale” or “used cars Fort Lauderdale”
•    E-commerce modifiers such as “cheap HP 6720 Notebook” or “HP 6720 Notebook deals”
•    Review and information modifiers for example “compare HP 6720 Notebook” or “HP 6720 Notebook review”

One of the fundamental principles behind SEO is the idea of the “long tail” as illustrated in the graph below. The vast majority of organic search visitors arrive from thousands of long tail queries rather than a handful of bigger terms and we work hard to ensure all our clients have the content & structure in place to take full advantage of this.

Did you know: Over 30% of search queries performed on Google are brand new and have never been searched for before?

SEO Keyword Popularity Research & Your Campaign

Attempting to target hundreds of keywords without an efficient content publication strategy is impossible – creating a separate page for each keyword will not get the results you want.

The central focus of our gap analysis process is efficiency. We think long and hard about the best content publication strategy and website structure for your campaign, which means all you have to think about is dealing with more customers.

As an example, if we were working for a finance company we might want to target the following keyword list:

•    Loans
•    Cheap loans
•    Cheap business loans
•    Fixed rate cheap loans

We could then construct a page with the title “Loans – Fixed Rate Cheap Business Loans” which targets all 4 key-phrases with the one page.

This example is quite simplistic, but it’s easy to see how expanding the list of keywords from 4 to 400 would achieve considerable cost savings over a less efficient seo keyword research strategy.